A Rising Demand for Light Roast Coffee

California can be known for having a somewhat laid back, naturally elegant lifestyle. From the beaches to the mountains to the wine country valleys, we appreciate nature, great food and of course a great cup of coffee. The West Coast in general has a reputation for enjoying bold, dark coffees. But did you know that 40% of U.S. coffee drinkers – or 54 million consumers – prefer a lighter roast coffee?1

It is said that the increase in popularity for a lighter coffee roast is directly attributed to the number of “young” people entering the workforce – given that they tend to prefer lighter roasts. In the Bay Area, we are experiencing a surge of young professionals entering our local workforce, and here at AAA Business Supplies & Interiors, we have definitely seen an increase in sales of our lighter roast coffees. This also syncs with what the overall marketplace is experience as well, being that 71% of total premium coffee sales in grocery are in the light and medium roast categories.2

One brand that has really noticed this trend and created a new blend to meet the rising “light roast demand” is Starbucks®. We have obtained Starbucks Premier Status, and are an exclusive Bay Area Premier Starbucks Partner. That said, we are happy to share this new light roast blend with you!

Starbucks Coffee

Starbucks master roasters and blenders have taken some of the world’s finest arabica beans and drawn out their subtle and soft flavors to create Starbucks first true light roast coffee—Starbucks® Blonde Roast. This new light roast coffee has allowed Starbucks to reinvent the lighter end of the coffee spectrum, with the expertise and quality that only Starbucks can offer.

The caffeine content in the new Starbucks® Blonde Roast coffees does not vary significantly from the caffeine content in Starbucks® Medium or Starbucks® Dark Roast coffees. However, it should be emphasized that any absolute numbers reported on caffeine levels in Starbucks coffee do not reflect what a customer would receive in every cup of Starbucks® coffee. There are many variables, such as type of coffee, amount of water, and brewing method that contribute to caffeine content from cup to cup.

We do encourage catering to all tastes of course, and one way to do this is to keep 3 airpots brewing in your breakroom (or have a selection of single serve cups at the ready) that offer both light, medium and dark roasts. After all, it is more productive to keep employees in the office (happy and alert) as opposed to running out to the coffee shop when a caffeine fix comes on!

If your company is located in the Bay Area and in need of office coffee service, breakroom supplies or even fresh dairy delivery, please contact us today and we will get you on your way!

1. Source: Sensory Spectrum 2010
2. Source: Nielsen, Nov. 2010